Christian Dior boss: Fashion success through reinvention
The event, staged last September in a vast hall in the grounds of the Musee Rodin in Paris, featured designs by Maria Grazia Chiuri, the new artistic director of Christian Dior, the fashion house run by Mr
Ms Chiuri is the first woman to be the creative head at Dior.
The time is right for change, says Mr Toledano. "Who can understand better than a woman the needs of a woman, and express [her] identity today… in the West, in China, wherever in the world?" he says.
Ms Chiuri's show, which was well received by critics, displayed a feminist tone, including a T-shirt with a slogan that read "We Should All Be Feminists".
In 2017, the House of Dior celebrates its 70th anniversary. In an industry where the new is all-important, keeping brands fresh over the long term is tricky. But there are probably few people who know as much about how to do this as Sidney Toledano, who has run Dior since the 1990s.
He grew up in Casablanca in Morocco, where one of his closest friends was Joseph Ettedgui, who later went on to establish the successful fashion retail chain, Joseph, in the UK.
